Minimum order quantity is the first wall most small brands hit when they start sourcing — and the most misunderstood number in the entire process.

Across 40+ verified data points, this guide breaks down what MOQ really looks like by garment type, why the number exists, and the specific levers that move it. Most advice on this topic comes from consultants. This comes from the factory floor.

Why MOQ exists

MOQ is not arbitrary. It is the minimum order at which a factory can produce your garment profitably. Pattern making, machine setup, fabric minimums, and QC overhead are fixed whether you order 100 pieces or 1,000.

The most important question is not "what is your MOQ?" — it's "what does my unit price look like at 150 versus 300 pieces?"

MOQ by garment type

Category	Typical MOQ	Binding constraint
Basic woven tops	100–300 pcs	Cuts efficiently small
Cut-and-sew knitwear	150–300 pcs	Yarn min per color
Printed woven	200–500 pcs	Print yard minimums
Jacquard knitwear	300–600 pcs	Machine changeover

The levers that work

Successful negotiation means offering something in return for flexibility: a higher unit price, a larger deposit, stock fabrics, style consolidation, or a clearly demonstrated reorder plan. Each gives the factory a real reason to say yes.